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1 informational support
1) Общая лексика: информатизация2) Безопасность: информационная поддержка, информационное обслуживание -
2 informational support
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3 render informational support
История: оказывать информационное содействиеУниверсальный англо-русский словарь > render informational support
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4 support
1. nпомощь; поддержка; опора; средства к существованию; обеспечениеto abandon support for smb — отказываться от поддержки кого-л.; лишить кого-л. поддержки
to affirm one's support for smb — подтверждать свою поддержку кого-л.
to build up support for smb — создавать поддержку кому-л.
to cancel support — прекращать помощь / поддержку
to canvass smb for support — добиваться поддержки с чьей-л. стороны
to count on smb's support — рассчитывать на чью-л. поддержку
to cut off support — лишать кого-л. поддержки
to declare one's support — заявлять о своей поддержке
to demonstrate one's solid support — демонстрировать единодушную поддержку
to deviate from one's support of smb — прекращать поддержку кого-л.
to draw one's support from smb — пользоваться чьей-л. поддержкой; получать поддержку от кого-л.
to drop one's support for smb — отказываться от оказания поддержки кому-л.; прекращать поддержку кого-л.
to drum up support for smth — искать сторонников чего-л.; просить оказать поддержку чему-л.
to express support for smth — выражать поддержку кого-л.
to get support — получать помощь / поддержку
to intensify the support — усиливать / увеличивать помощь
to lean on the support of smb — опираться на чью-л. поддержку
to lobby for support — добиваться поддержки (парламента и т.п.)
to muster support for smth — находить поддержку чему-л.
to obtain support — получать помощь / поддержку
to offer support — предлагать помощь / поддержку
to provide support — оказывать поддержку / помощь
to raise support for smth — добиваться поддержки чего-л.
to rally support — искать сторонников; заручаться поддержкой
to reaffirm one's support for smb — подтверждать свою поддержку кого-л.
to receive support — получать поддержку / помощь
to reevaluate one's support — пересматривать свою поддержку кого-л.
to reiterate one's support for smb — подтверждать свою поддержку кого-л.
to restate one's support for smth — вновь подтверждать свою поддержку кого-л.
to secure the support of / to seek support from smb — добиваться чьей-л. поддержки
to shout support for smb — поддерживать криками кого-л.
to step up one's support for smth — усиливать поддержку чего-л.
to swing one's support behind smb — бросаться на поддержку кого-л.
to throw one's support behind smb — оказывать поддержку кому-л.
to urge for more measured support for smb — призывать проявлять большую осторожность / взвешенность при поддержке кого-л.
to water down one's support for smb — уменьшать свою поддержку, оказываемую кому-л.
- administrative supportto withdraw one's support for smth — отказываться от дальнейшей поддержки чего-л.
- all-out support
- all-round support
- big surge in support for smb
- broad support
- clear support
- congressional support for smth
- consistent support
- continuous support
- covert support
- decline of support
- delayed support
- diplomatic support
- direct support
- drop in support
- dwindling support
- economic support
- effective support
- engineer support
- fall in electoral support
- financial support
- firm support
- flagging support
- fraternal support
- full-hearted support
- government support
- grass-root support
- high-level support
- indirect support
- informational support
- international support
- lack of support
- loss of support
- managerial support
- mass support
- material and technical support
- material support
- military support
- moral support
- mutual support
- noble support
- organizational support
- overwhelming support
- political support
- popular support
- public support
- renewed support
- resolute support
- resounding support
- resurgence of support
- show of support for smb
- social support
- solid support
- staunch support
- substantial support
- substantive support
- support for smb / smth is fading
- support for smb across the widest political spectrum
- support for the agreement in Westminster has waned
- support for the strike is crumbling
- support is dwindling
- tacit support
- technical support
- technological support
- total support
- unabashed support
- unanimous support
- unconditional support
- unequivocal support
- unfailing support
- unqualified support
- unreserved support
- unshakable support
- unwavering support
- verbal support
- visa support
- voter support
- waning support
- weakening support
- wholehearted support
- wide support
- wide-spread support
- world-wide support 2. vпомогать; поддерживать; содействовать; обеспечивать; финансироватьto support smb militarily — оказывать кому-л. военную поддержку
to support smb to the end — поддерживать кого-л. до конца
to support smth without qualification — безоговорочно поддерживать что-л.
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5 SIS
1) Общая лексика: Schengen Informational System (Объединенная европейская информационная система), ШИС, Шенгенская информационная система2) Компьютерная техника: Saws Information System3) Американизм: Scientific Investigation Study4) Военный термин: SAGE interceptor simulator, Secret Intelligence Service, Selective Inquiry System, Signal Intelligence Service, Significant Indications Summary, Space Intelligence System, Special Intelligence Support, Special Intelligence System, Strategic Intelligence School, System Integration and Support, satellite intercept system, semiautomatic imagery screening, sensor image simulation, special information system, special intelligence service, special investigation section, standard indexing system, strategic intelligence summary, supply item status, synchronous identification system, system integration support, Секретная разведывательная служба5) Техника: SAIL interface system, Schwer Ionen Synchrotron, Shuttle inertial system, Shuttle information system, safety injection signal, safety injection system, satellite infrared spectrometer, satellite inspector system, scanning imaging spectrometer, semiconductor-isolator-semiconductor, site integrated schedule, software implementation specification, software integration schedule, sound-in-sync, special inspection services, special isotope separation, stellar-inertial system, safety-instrumented system (новейший аналог ESS)6) Религия: Scripture In Song, Soul In Satanist7) Юридический термин: Suspended Imposition Of Sentence8) Автомобильный термин: solenoid idle stop9) Биржевой термин: Share In Savings10) Грубое выражение: Sean Is Stupid, Stupid Impossible Scenarios11) Телекоммуникации: Безопасность идентификатора абонента12) Сокращение: IEEE Swarm Intelligence Symposium, Sack Induction Station ( for BMC Sack Sorters) replaced by BDSIS on 12-19-91, Secret Intelligence Service (UK), Security Information Service (Croatia), Short Interval Scheduler, Shut-In Society, Special Industrial Services, Stall Inhibitor System, Strategic Information System, Super Instrumentation System, standard instruction set, strategic interplanetary system, surfaced or dressed one side13) Университет: Science Information Systems, Student Information System14) Физиология: Self Injury Support, Susceptible Infective Susceptible15) Школьное выражение: Saratoga Independent School16) Электроника: Safety Instrumented System, Superconductor Insulator Superconductor17) Вычислительная техника: Software Information Services, Schengen Information System (Polizei, EU), Silicon Integrated Systems (corp., Hersteller, Taiwan)18) Нефть: safety instrumentation system, satellite instrument shelter, satellite instrument station, satellite instrumentation shelter = LER (Local Equipment Room), satellite instrumentation shelter = LER (local equipment room), последовательное индикаторное моделирование19) Иммунология: skin immune system20) Космонавтика: Statistical information systems21) Фирменный знак: Schengen Information System, Silicon Integrated Systems22) Деловая лексика: Steal Ideas Shamelessly23) Образование: School Internet Server, Success In Science24) Полимеры: styrene-isoprene-styrene25) Программирование: Simple Instruction Set26) Автоматика: Sorting and Inspecting systems, science information service, science information source, science information system27) Сахалин Р: Safety Instrument System28) Сахалин Ю: seismic information system29) Велосипеды: Shimano index system, Shimano indexed shifters30) Расширение файла: Psion Software Installation file31) Нефть и газ: Satellite Instrumentation Shelter32) Общественная организация: Soccer In the Streets33) Должность: Sister34) Программное обеспечение: Shimano Index Shifting, Spectrum Internet Suite35) Федеральное бюро расследований: Special Intelligence Service of FBI36) AMEX. Paine Webber Group, Inc. -
6 Sis
1) Общая лексика: Schengen Informational System (Объединенная европейская информационная система), ШИС, Шенгенская информационная система2) Компьютерная техника: Saws Information System3) Американизм: Scientific Investigation Study4) Военный термин: SAGE interceptor simulator, Secret Intelligence Service, Selective Inquiry System, Signal Intelligence Service, Significant Indications Summary, Space Intelligence System, Special Intelligence Support, Special Intelligence System, Strategic Intelligence School, System Integration and Support, satellite intercept system, semiautomatic imagery screening, sensor image simulation, special information system, special intelligence service, special investigation section, standard indexing system, strategic intelligence summary, supply item status, synchronous identification system, system integration support, Секретная разведывательная служба5) Техника: SAIL interface system, Schwer Ionen Synchrotron, Shuttle inertial system, Shuttle information system, safety injection signal, safety injection system, satellite infrared spectrometer, satellite inspector system, scanning imaging spectrometer, semiconductor-isolator-semiconductor, site integrated schedule, software implementation specification, software integration schedule, sound-in-sync, special inspection services, special isotope separation, stellar-inertial system, safety-instrumented system (новейший аналог ESS)6) Религия: Scripture In Song, Soul In Satanist7) Юридический термин: Suspended Imposition Of Sentence8) Автомобильный термин: solenoid idle stop9) Биржевой термин: Share In Savings10) Грубое выражение: Sean Is Stupid, Stupid Impossible Scenarios11) Телекоммуникации: Безопасность идентификатора абонента12) Сокращение: IEEE Swarm Intelligence Symposium, Sack Induction Station ( for BMC Sack Sorters) replaced by BDSIS on 12-19-91, Secret Intelligence Service (UK), Security Information Service (Croatia), Short Interval Scheduler, Shut-In Society, Special Industrial Services, Stall Inhibitor System, Strategic Information System, Super Instrumentation System, standard instruction set, strategic interplanetary system, surfaced or dressed one side13) Университет: Science Information Systems, Student Information System14) Физиология: Self Injury Support, Susceptible Infective Susceptible15) Школьное выражение: Saratoga Independent School16) Электроника: Safety Instrumented System, Superconductor Insulator Superconductor17) Вычислительная техника: Software Information Services, Schengen Information System (Polizei, EU), Silicon Integrated Systems (corp., Hersteller, Taiwan)18) Нефть: safety instrumentation system, satellite instrument shelter, satellite instrument station, satellite instrumentation shelter = LER (Local Equipment Room), satellite instrumentation shelter = LER (local equipment room), последовательное индикаторное моделирование19) Иммунология: skin immune system20) Космонавтика: Statistical information systems21) Фирменный знак: Schengen Information System, Silicon Integrated Systems22) Деловая лексика: Steal Ideas Shamelessly23) Образование: School Internet Server, Success In Science24) Полимеры: styrene-isoprene-styrene25) Программирование: Simple Instruction Set26) Автоматика: Sorting and Inspecting systems, science information service, science information source, science information system27) Сахалин Р: Safety Instrument System28) Сахалин Ю: seismic information system29) Велосипеды: Shimano index system, Shimano indexed shifters30) Расширение файла: Psion Software Installation file31) Нефть и газ: Satellite Instrumentation Shelter32) Общественная организация: Soccer In the Streets33) Должность: Sister34) Программное обеспечение: Shimano Index Shifting, Spectrum Internet Suite35) Федеральное бюро расследований: Special Intelligence Service of FBI36) AMEX. Paine Webber Group, Inc. -
7 sis
1) Общая лексика: Schengen Informational System (Объединенная европейская информационная система), ШИС, Шенгенская информационная система2) Компьютерная техника: Saws Information System3) Американизм: Scientific Investigation Study4) Военный термин: SAGE interceptor simulator, Secret Intelligence Service, Selective Inquiry System, Signal Intelligence Service, Significant Indications Summary, Space Intelligence System, Special Intelligence Support, Special Intelligence System, Strategic Intelligence School, System Integration and Support, satellite intercept system, semiautomatic imagery screening, sensor image simulation, special information system, special intelligence service, special investigation section, standard indexing system, strategic intelligence summary, supply item status, synchronous identification system, system integration support, Секретная разведывательная служба5) Техника: SAIL interface system, Schwer Ionen Synchrotron, Shuttle inertial system, Shuttle information system, safety injection signal, safety injection system, satellite infrared spectrometer, satellite inspector system, scanning imaging spectrometer, semiconductor-isolator-semiconductor, site integrated schedule, software implementation specification, software integration schedule, sound-in-sync, special inspection services, special isotope separation, stellar-inertial system, safety-instrumented system (новейший аналог ESS)6) Религия: Scripture In Song, Soul In Satanist7) Юридический термин: Suspended Imposition Of Sentence8) Автомобильный термин: solenoid idle stop9) Биржевой термин: Share In Savings10) Грубое выражение: Sean Is Stupid, Stupid Impossible Scenarios11) Телекоммуникации: Безопасность идентификатора абонента12) Сокращение: IEEE Swarm Intelligence Symposium, Sack Induction Station ( for BMC Sack Sorters) replaced by BDSIS on 12-19-91, Secret Intelligence Service (UK), Security Information Service (Croatia), Short Interval Scheduler, Shut-In Society, Special Industrial Services, Stall Inhibitor System, Strategic Information System, Super Instrumentation System, standard instruction set, strategic interplanetary system, surfaced or dressed one side13) Университет: Science Information Systems, Student Information System14) Физиология: Self Injury Support, Susceptible Infective Susceptible15) Школьное выражение: Saratoga Independent School16) Электроника: Safety Instrumented System, Superconductor Insulator Superconductor17) Вычислительная техника: Software Information Services, Schengen Information System (Polizei, EU), Silicon Integrated Systems (corp., Hersteller, Taiwan)18) Нефть: safety instrumentation system, satellite instrument shelter, satellite instrument station, satellite instrumentation shelter = LER (Local Equipment Room), satellite instrumentation shelter = LER (local equipment room), последовательное индикаторное моделирование19) Иммунология: skin immune system20) Космонавтика: Statistical information systems21) Фирменный знак: Schengen Information System, Silicon Integrated Systems22) Деловая лексика: Steal Ideas Shamelessly23) Образование: School Internet Server, Success In Science24) Полимеры: styrene-isoprene-styrene25) Программирование: Simple Instruction Set26) Автоматика: Sorting and Inspecting systems, science information service, science information source, science information system27) Сахалин Р: Safety Instrument System28) Сахалин Ю: seismic information system29) Велосипеды: Shimano index system, Shimano indexed shifters30) Расширение файла: Psion Software Installation file31) Нефть и газ: Satellite Instrumentation Shelter32) Общественная организация: Soccer In the Streets33) Должность: Sister34) Программное обеспечение: Shimano Index Shifting, Spectrum Internet Suite35) Федеральное бюро расследований: Special Intelligence Service of FBI36) AMEX. Paine Webber Group, Inc. -
8 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
9 channel
канал управления [связи, информации]; полоса частот; канал; фарватер; пролив; паз; желоб— target handling channel— TV communications channel— vocoder telephone channel— voice telephone channel -
10 book
1. книга, литературное произведение2. том; издание3. азбука4. букварь5. литература, отпечатанная за рубежом6. зарубежная литератураaddress book — адресная книга, адресный справочник
adult hardbound trade books — книги торгового ассортимента для взрослых читателей в твёрдой переплётной крышке
annotated book — книга, снабжённая примечаниями
anopistographic block book — книга с текстом, отпечатанным с деревянных досок на одной стороне листа
as-told-to book — книга, созданная писателем по устным рассказам или запискам известной личности
audio book — книга, начитанная на кассету
autumn book — книга, которая выйдет в свет осенью
auxiliary book — приложение; указатель к печатному изданию
backlist books — книги, находящиеся в печати
bargain book — книга, продаваемая по значительно сниженной цене
best-selling book — бестселлер, ходкая книга
to flood the book market with dirt — наводнить книжный рынок бульварной или порнографической литературой
7. бухгалтерская отчётно-конторская книга8. книга, состоящая из чистых листов-бланков для записейblock book — книга, отпечатанная с деревянных форм; ксилографическая книга
9. "Синяя книга"; книга, содержащая официальные материалы английского парламента10. "Синяя книга" правительств штатов СШАcataloged book — каталогизированная книга, книга, внесённая в каталог
11. детская книгаBlue Book — " Голубая книга "
12. детская литератураcirculation book — книга отдела абонемента, книга, подлежащая выдаче
children's picture book — детска книжка — картинка
13. книга заказов14. книга, изданная целиком на средства автораcomputer printed book — издание, полученное на распечатывающем устройстве ЭВМ
contents book — блок-карточный каталог для записи содержания книг, заглавий, томов или номеров периодических и серийных изданий
controlled-vocabulary books — книги, написанные с использованием ограниченного словаря
controversial book — книга, вызывающая противоречивые отклики
cut flush book — книга, обрезанная после вставки блока в переплётную крышку или крытья обложкой
15. настольная книга16. справочник17. книга, полученная в дар; дарственный экземпляр18. книга регистрации подаренных изданийdouble title book — книга с двойным титулом; книга с двойным названием
19. учебникeducational book — учебник, учебное пособие
20. педагогическая книга21. популярно написанная книга; научно-популярная книга22. книга о событияхfall book — книга, которая выйдет в свет осенью
day book — журнал; книга записей
23. книга для начального чтения24. первый сборник упражнений по чтению и правописаниюfiscal blue book — "Синяя книга" английского правительства, содержащая статистические и данные о промышленности и торговле
folded book — книга-раскладка; книга, страницы которой сложены "гармошкой", книга-ширма
forthcoming book — книга, которая скоро выйдет в свет
game book — сборник игр; книжка-забава
25. книга, об издании которой было объявлено, но которая не издаваласьgolden book — "золотая книга", в которую золотыми буквами вписывались фамилии итальянской знати
handy book — книга, удобная для пользования
hard-cover supplementary reading books — книги для дополнительного чтения в твёрдой переплётной крышке
heavily used book — книга, пользующаяся большим спросом; зачитанная книга
higher-priced paper book — книга, печатаемая на дорогостоящей бумаге
26. сборник увлеченийto assemble a book — составлять книгу; делать сборник
27. книга об увлеченияхhonor book — издание, получившее премию на конкурсе
hot-melt book — блок, скреплённый термоклеем
imposition book — сборник вариантов раскладки бумажного листа; сборник вариантов фальцовки
insetted book — книжный блок, вставленный в переплётную крышку
know-how book — руководство; самоучитель
28. письмовник29. журнал исходящей корреспонденции30. непереплетённая книга31. блок, скреплённый разъёмными скобами32. книга со свободно скреплёнными листами; издание в виде листков33. утраченная книга34. книга, о существовании которой известно только по библиографическим или литературным источникамmail-order books — книги, издаваемые и распространяемые по почтовым заказам потребителей
35. книги по смежным вопросам36. книги спорного содержанияmedalist books — издания, награждённые медалью выставки
microfiche book — книга, записанная на микрофишах
multivolume book — многотомная книга, многотомник
new book — новая книга, новое поступление
noncirculating book — книга, не подлежащая выдаче
obsolete book — вышедшая из употребления книга; устаревшая книга
one-shot book — блок, скреплённый одноразовым нанесением клея
one-volume book — однотомная книга, однотомник
desideratum book — книга — дезидерат
37. книга в бумажной обложке38. брошюраpersonalized books — детская литература, печатаемая избранными родителями кеглем и рисунком шрифта
phone book — телефонный справочник, телефонная книга
pirated book — книга, изданная без разрешения владельца авторского права
press book — книга, выпущенная частным издательством
saddle-stitched book — брошюра, сшитая внакидку
39. задачник40. сборник задачprocessed books — книги, прошедшие библиотечную обработку
professional books — профессиональная литература; литература по специальности
rag book — детская книга, отпечатанная на высокопрочной тряпичной бумаге
fake book — песенник, сборник текстов популярных песен
run book — документация по задаче; книга регистрации вычислительных работ
high-interest low-reading level book — сборник произведений, интересных для школьников
41. хорошо написанная книга42. удобочитаемая книга43. "Красная книга"; официальная книга пэров44. порнографическая книгаvicious book — книга, развращающая умы
45. эротическая книгаsewed book — книга, сшитая нитками
side-wired book — книга, скреплённая проволокой втачку
singing book — песенник, сборник песен
sound-recorded book — "говорящая книга", книга со звуковым приложением
spring book — книга, которая выйдет в свет весной
square book — книга, ширина которой больше 3
stabbed book — книга, сшитая втачку
stapled book — книга, скреплённая металлическими скобами
stitched book — сшитая книга; сброшюрованная книга
summer book — книга, которая выйдет в свет летом
talking book — "говорящая" книга, книга со звуковым приложением
46. литература массового издания47. книги торгового ассортимента48. книга о путешествиях49. туристическая литератураtrimmed flush book — книга, поля которой обрезаны вместе с обложкой
two-shot book — блок, скреплённый бесшвейным способом с двукратным нанесением клея
two-up book — двойник, двойной блок
type specification book — книга с образцами шрифтов, каталог шрифтов
undated book — недатированная книга, книга без выходной даты
unpaged book — книга с ненумерованными страницами, книга без пагинации
unpublished book — неизданная книга; книга в рукописи
vacation book — "лёгкая" для чтения книга
50. книга из списка "на очередь"desk book — настольная книга; справочник
51. книга из списка дезидератовwhite book — "Белая книга" ; книга, содержащая отчёт о деятельности английского правительства
winter book — книга, которая выйдет в свет зимой
wire-bound book — книга, скреплённая проволокой
writing book — книга с чистыми листами; записная книжка
yellow book — "Жёлтая книга" ; книга, содержащая отчёт о деятельности правительства
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